Sony Ericsson axes Walkman mobiles
LONDON - Sony Ericsson plans to drop the flagship Walkman and Cyber-shot brands on its handsets in developed markets such as the UK.
Assume recession position?: British Airways launches ‘Revenue Labs’ rapid-reaction unit
LONDON - British Airways has created a cross-business operational task force to make its positioning more responsive to market changes and encourage consumers to fly.
Conservative Party buys Google search terms around MP expenses scandal
LONDON - The Conservative Party is trying to gain the upper hand in the MPs' expenses row by buying up words on Google related to the scandal.
Strongbow repositions brand to target work-class ‘grafters’
LONDON - Strongbow, the UK's biggest-selling cider brand, is repositioning, with a multimillion-pound ad campaign aimed at working-class men.
Privilege reviews its ad account and use of celebrities
LONDON - Privilege, the car and home insurance brand, has embarked on a review of its above- and below-the-line advertising accounts ahead of a major strategic repositioning.
